Your integrated marketing team has just put together a fantastic conference, packed with in-demand speakers, informative panels, and cool mixers. But sadly, “If you build it, they will come” doesn’t apply here. You’ve got to publicize the event and then …
In the daily battle for attention on the Web, where most readers spend 15 seconds or less on a page, the best way to win the war is to keep your content readable. After all, you need to convey information …
Read MoreThree Can’t-Fail Tips for Improving Content Readability
Your customers have questions, but do you have the answers? You’ll never know if you don’t ask, and not knowing can lead to customer churn, revenue dips, and your competitors capturing some of your market share. Shrewd integrated marketers know …
Read MoreDISCOVER YOUR CUSTOMERS’ QUESTIONS FOR GREATER RETENTION
Despite grumblings and frenzied articles to the contrary, direct mail remains a key integrated marketing tactic. In fact, its integration with digital marketing has nearly guaranteed that direct mail will continue to hold its own in the multi-channel marketing landscape. …
Read MoreDIRECT MAIL + DIGITAL: A MATCH MADE IN MARKETING HEAVEN
Here’s a statistic that should silence the direct mail haters: 79% of households report reading or at least scanning direct mail pieces (what do you say to THAT, email blasts, with your 32%, max, open rate?). The engagement rates for …
