The word ‘startup’ automatically makes you think of high-tech, disruptive businesses: billion-dollar businesses like Uber, Dollar Shave Club, and Airbnb were once famously startups. Even the highest of high-tech newbies are getting results with one of the oldest of the …
Read MoreWhy so many startups have embraced direct mail (and why you should, too)
As an integrated marketer, you know that email marketing can generate ROI of up to 42:1, which is why you labor over every detail. You’ve sweated your subject line, and you’ve been scrupulous with your database hygiene. If you’re serious …
Read MoreFont Choices Matter for Your Email Marketing Success
While it seems contrary to everything we see online, reporting shows that social media usage is down for younger users. With that decline, integrated marketers, retailers, and all of us are asking ourselves how to reach the Millennial and Generation …
Read MoreOUTREACH TO MILLENNIAL & GENZ CONSUMERS IS CHANGING
Even though personalization has long been touted as the silver bullet that would send engagement and sales through the roof by, essentially, providing a Web experience for an audience of one, it’s not living up to the hype for everyone. …
Read MoreIN THE AGE OF PERSONALIZATION, DO WE STILL NEED USER PERSONAS?
It was only a matter of time before two of the biggest marketing trends in recent years joined forces: digital signage and social media, collectively known as social media signage. When integrated marketers use them together, they can create a …
Read More5 REASONS TO INCLUDE SOCIAL MEDIA IN YOUR DIGITAL SIGNAGE
Your integrated marketing team has just put together a fantastic conference, packed with in-demand speakers, informative panels, and cool mixers. But sadly, “If you build it, they will come” doesn’t apply here. You’ve got to publicize the event and then …
In the daily battle for attention on the Web, where most readers spend 15 seconds or less on a page, the best way to win the war is to keep your content readable. After all, you need to convey information …
Read MoreThree Can’t-Fail Tips for Improving Content Readability
Your customers have questions, but do you have the answers? You’ll never know if you don’t ask, and not knowing can lead to customer churn, revenue dips, and your competitors capturing some of your market share. Shrewd integrated marketers know …
Read MoreDISCOVER YOUR CUSTOMERS’ QUESTIONS FOR GREATER RETENTION
Despite grumblings and frenzied articles to the contrary, direct mail remains a key integrated marketing tactic. In fact, its integration with digital marketing has nearly guaranteed that direct mail will continue to hold its own in the multi-channel marketing landscape. …
Read MoreDIRECT MAIL + DIGITAL: A MATCH MADE IN MARKETING HEAVEN
Here’s a statistic that should silence the direct mail haters: 79% of households report reading or at least scanning direct mail pieces (what do you say to THAT, email blasts, with your 32%, max, open rate?). The engagement rates for …
