Most integrated marketers understand there’s a lot about direct mail that seems counterintuitive. First of all, the medium itself still continues to outperform most digital tactics. And it’s a technique that’s been around for 60 years, that still works as …
Read MoreBoost Your Direct Marketing Success with a Johnson Box (and Its Email Equivalent)
Stay Strong, Keep Customers Informed, Overcome Fears In today’s surreal, in-between world—while we wait to see if the curve is flattened and the spread of COVID-19 is arrested so that we can get back to our regular lives—integrated marketers are …
Read MoreDirect Mail Remains a Valuable Marketing Tool During Shutdown
The word ‘startup’ automatically makes you think of high-tech, disruptive businesses: billion-dollar businesses like Uber, Dollar Shave Club, and Airbnb were once famously startups. Even the highest of high-tech newbies are getting results with one of the oldest of the …
Read MoreWhy so many startups have embraced direct mail (and why you should, too)
While it seems contrary to everything we see online, reporting shows that social media usage is down for younger users. With that decline, integrated marketers, retailers, and all of us are asking ourselves how to reach the Millennial and Generation …
Read MoreOUTREACH TO MILLENNIAL & GENZ CONSUMERS IS CHANGING
Despite grumblings and frenzied articles to the contrary, direct mail remains a key integrated marketing tactic. In fact, its integration with digital marketing has nearly guaranteed that direct mail will continue to hold its own in the multi-channel marketing landscape. …
Read MoreDIRECT MAIL + DIGITAL: A MATCH MADE IN MARKETING HEAVEN
Here’s a statistic that should silence the direct mail haters: 79% of households report reading or at least scanning direct mail pieces (what do you say to THAT, email blasts, with your 32%, max, open rate?). The engagement rates for …
