The $2.5 trillion global event industry has been hit particularly hard by the coronavirus crisis. In early 2020, it became clear that the virus was highly infectious, and businesses began canceling events all around the world. Here we are, a …
Read MoreWhat Does the Future Hold for Events Post-COVID-19?
Even though personalization has long been touted as the silver bullet that would send engagement and sales through the roof by, essentially, providing a Web experience for an audience of one, it’s not living up to the hype for everyone. …
Read MoreIN THE AGE OF PERSONALIZATION, DO WE STILL NEED USER PERSONAS?
Your integrated marketing team has just put together a fantastic conference, packed with in-demand speakers, informative panels, and cool mixers. But sadly, “If you build it, they will come” doesn’t apply here. You’ve got to publicize the event and then …
