Logically speaking, it had to happen. Integrated marketers who have built a strong brand, with a relatable voice and core values, are now seeing that their customers want to take the relationship deeper. No, we’re not talking about the ‘put …
Read MoreTHE BEST TACTIC YOU’RE NOT ALREADY USING: SMS GETS RESULTS
In good old days – say, 2017 or 2018 – conventional wisdom was to use social media to lure people into your restaurant or retail store. But now integrated marketers are switching things up and using in-store experiences to drive …
Read More7 Easy Tips to Make Your Signage More Instagrammable and Reach New Customers
Most integrated marketers understand there’s a lot about direct mail that seems counterintuitive. First of all, the medium itself still continues to outperform most digital tactics. And it’s a technique that’s been around for 60 years, that still works as …
Read MoreBoost Your Direct Marketing Success with a Johnson Box (and Its Email Equivalent)
Almost overnight, the coronavirus pandemic forced us into our homes – and onto our laptops to conduct nearly every element of our lives. Even as our country is starting to emerge from ‘lockdown,’ this new digital lifestyle is having major …
Read MoreDigital Marketing After COVID-19: What’s Working Now
Unless your business is fortunate enough to employ a full-time copywriter, that responsibility typically falls on you, the integrated marketer. But if that’s not your only responsibility, or you do it a lot, your creative well may be beginning to …
Read More8 Tips For Effective Copywriting – Get Inspired To Be A Clear, Authentic, Fearless Writer
As an integrated marketer, you know that email marketing can generate ROI of up to 42:1, which is why you labor over every detail. You’ve sweated your subject line, and you’ve been scrupulous with your database hygiene. If you’re serious …
Read MoreFont Choices Matter for Your Email Marketing Success
While it seems contrary to everything we see online, reporting shows that social media usage is down for younger users. With that decline, integrated marketers, retailers, and all of us are asking ourselves how to reach the Millennial and Generation …
Read MoreOUTREACH TO MILLENNIAL & GENZ CONSUMERS IS CHANGING
Even though personalization has long been touted as the silver bullet that would send engagement and sales through the roof by, essentially, providing a Web experience for an audience of one, it’s not living up to the hype for everyone. …
Read MoreIN THE AGE OF PERSONALIZATION, DO WE STILL NEED USER PERSONAS?
It was only a matter of time before two of the biggest marketing trends in recent years joined forces: digital signage and social media, collectively known as social media signage. When integrated marketers use them together, they can create a …
Read More5 REASONS TO INCLUDE SOCIAL MEDIA IN YOUR DIGITAL SIGNAGE
Your integrated marketing team has just put together a fantastic conference, packed with in-demand speakers, informative panels, and cool mixers. But sadly, “If you build it, they will come” doesn’t apply here. You’ve got to publicize the event and then …
